Trends
Snoopslimes, Peachybbies, Sloomoo: The Slime Shop Boom
How Snoopslimes, started at 13, and other slime shops became big businesses: Friday drops, ASMR videos, Sloomoo Institute and the big toy companies.
Slime isn’t just a hobby anymore: it’s a small industry, powered by online shops that teenage girls started and grew into real businesses. The best known is Snoopslimes. Here’s its story, the story of its rivals, and everything these “slime shops” invented, from Friday drops to ASMR videos.
Snoopslimes: from $200 to a 40-person company
Snoopslimes was founded in 2017 by Jungmin Kang, who was 12 or 13 at the time, with $200 lent by her parents. She first sold her slime on Etsy, the marketplace for handmade goods. The brand is named after her rabbit, Snoop. The company is based in Texas, near Austin.
In 2019, according to one news report, she was selling about 1,500 slimes a week and posting roughly one video a day. In 2022, Fortune reported that she employed about forty people and that her revenue was approaching $10 million, based on documents the magazine had reviewed. In 2023, Jungmin Kang made the Forbes “30 Under 30” list in the Retail & Ecommerce category.
On YouTube, the Snoopslimes channel has more than 4 million subscribers according to a third-party tracking tool (September 2026), and its TikTok account claims a similar number. Her videos are mostly ASMR close-ups: you hear the slime click, crunch and pop bubbles.
The slime shop model: drops
What made Snoopslimes and its rivals so successful is a sales model borrowed from sneaker brands: the drop. Every week, at a set time (often Friday evening), the shop releases a few new slimes in limited quantities, plus restocks from its permanent collection. Fans wait in front of their screens, and the jars sell out in minutes.
The ingredients of the business recipe:
- Dessert-inspired names: slimes are named after treats (cake, ice cream, slushies) and copy their colors, sometimes even their scents.
- Signature textures: butter, cloud, crunchy, clear… Our slime texture glossary explains every one of them.
- Charms: little decorations on the jar that match the theme.
- Collabs with game, beauty or TV brands.
- Short videos that show the texture up close, instead of ads.
Peachybbies, Austin’s other star
Also based in Austin, Peachybbies was started by Andrea, a former YouTuber. In 2022, the industry site Tubefilter described about forty varieties, almost all at the same price, Friday restocks of 100 to 300 jars per variety that often sold out in two minutes, and growth achieved without spending on advertising, thanks to YouTube Shorts.
Dope Slimes: slime on store shelves
In Wyoming, the Whiteaker brothers took a different path with Dope Slimes: wholesale. In 2022, a local news outlet counted about 800 retail locations across the US, Canada and Australia, about fifteen new releases a month and more than 500 varieties created so far.
Sloomoo Institute: the slime museum
Slime even has its own destination: Sloomoo Institute, an attraction entirely devoted to slime, which opened in New York City and then in several other big US cities. Its cofounder, Karen Robinovitz, had previously founded Digital Brand Architects, an agency that represents influencers. According to Fortune, Sloomoo brought in about $30 million in revenue in 2023, four-fifths of it from ticket sales, with more than a million tickets sold. Visitors make their own slime, walk through pools of slime and leave with their creation.
And now, the big toy companies
The success of slime shops caught the attention of major manufacturers. In 2025, the toy company MGA launched a line of slimes and kits developed with a creator from the slime community, sold at big-box stores across the country, followed by a pop-up café in partnership with Sloomoo in Los Angeles. A slime stand even found a spot at the entrance to Disneyland in California.
Slime outside the US, and buying online
Slime & Co is made in France, where no slime shop is this famous (yet). There, slime is mostly made at home, and searches spike during school vacations, especially the fall break around Halloween and the Christmas holidays. When it comes to buying, caution is in order: in Europe, several tests found store-bought slimes over the EU boron limit, mostly among those bought on online marketplaces. A slime shipped across borders isn’t necessarily made for the rules where you live. Our parents’ guide explains what to check.
Make it “like Snoopslimes” at home
Good news: most of the slime shops’ star textures can be made at home with simple ingredients:
- butter slime, matte and spreadable;
- cloud slime, which “snows” when you stretch it;
- crunchy slime, the king of ASMR;
- avalanche slime, mesmerizing to watch as it flows;
- scented slime, dessert-style.
To host your own family “drop,” pick a name and a theme with the Slime Idea Generator, decorate your jars with charms (our decorating ideas), and why not swap them? That’s the whole idea behind fidget trading.